Make that phone last longer than the amount of time you use it every day.
âBatterygateâ is here to stay. This past September, Apple released their new iPhone 11 Pro Max that costs a whopping $1,450. This iPhone not only does the same things as with any other iPhone, this is just another way Apple just rips us off. You know a company is set for life if its prices are inelastic and will charge you any price they want for anything.
Coming Soon: The iMask for $600.
Just kidding but seriously, this could easily be happening soon and there will be guaranteed, self-conscious buyers.
Last month, Apple paid $113 million to settle an investigation by nearly three dozen states into its past practice slowing customersâ old iPhones in an attempt to preserve their batteries. These states include Arizona, Arkansas, and Indiana, which are coincidentally one of the poorest states in America. New York and California residents didnât bother since they can afford new iPhones every time thereâs a new release.
This is another way for Big Tech to manipulate consumers hiding their real practices. As the FAANGS (Facebook, Amazon, Alphabet (Google) Netflix, Google, and Snapchat) have turned into monopolies, they are now taking full-fledged control over the market making it harder for small businesses to sustain themselves.
But isnâtâ this saga past due? We already knew this was happening and as with everything, they try to bury it under the rug.
Apple drew national headlines back in 2017 as iPhone users started to discover that some of their older devices experienced slowdowns after they updated to a newer version of iOS, Appleâs mobile operating system.
And this is Appleâs response, âWe had tweaked the technology starting a year earlier so that some older models, including the iPhone 6S, did not shut down unevenly or experience other malfunctions due to excessive demands on their dated batteries.â
English, please.
Pro buying and adulting tip: If you donât understand it, donât move forward with it.
No wonder these companies steal our data, when you first create an account, no one bothers to read the 300-page pamphlet about their ârules and regulationsâ. Finally, in March, Apple settled this multiyear class-action lawsuit agreeing to pay $500 million and set aside for select iPhone users to receive $25 in refunds.
Big Tech is certainly problematic with its lack of transparency, misleading information, bias, and monopolistic behavior. Whenever you need to get out of a situation like this just to purchase a new-model, means there are unfair deceptive acts and practices just to boost its sales as a trillion-dollar market cap company sabotaging millions of devices and consumers. But what are we going to do about this? We all love Apple, not for their prices but for their simplistic, all-inclusive compatible design and functionality that bulky, slow, and nerdy Samsung Galaxy cannot provide.
Navigating the corridors of government through Big Tech is always a tough practice to go through because getting ripped off is a classic move that is available to these companies and they have no reason of stopping it.
COVID
It is sad how small businesses would get caught more easily if they were to even raise a price on an item. They could never pull off an extra $2 charge on ice coffee or a town wouldnât be able to establish a higher sales tax on goods because people will refute. But when it comes to the companies that regulate our ecosystems and our everyday moves producing the devices we use, there is pushback and we donât bother to revolt.
Monopoliesâ plans: Start with an expensive product, have some sales then immensely grow, and once you get so big start doing schemes to make more and rule the world. I guess this isnât great inspiration for younger generations. I thought entrepreneurs are supposed to be cool.
Meaning of Business
Hence the richer get richer and the poorer get poorer.
Does this mean Big Tech doesnât really care about itâs customers?
It sure seems like it especially when you are interested in purchasing something, you get quality 24/7 customer support, and the minute you buy a product/service and want it fixed or updates on delivery, itâs like the company went bankrupt or extinct.
Welcome to the world of sales and business.
Colleges, brokers, and some friends are a business. Businesses are good actors trying to be personable until they get what they want.
Solution
As much as this battery dilemma seems to be ongoing and getting worse, there is a way for you as a customer to fight back. Getting angry is the easiest reaction or in this case, buying a new iPhone for longer battery life.
Instead, you have a few options:
-Buy a battery charging case and thatâs it. iPhone cases are addicting and pretty
-Clear all cash and cookies as soon as exiting a site to not waste space or battery life
-Remove apps from your phone that you donât use that are just pooling information from you and selling it
After this, if it really gets bad and slow, then getting a new iPhone might be your best bet to keep your sanity. If you are really frugal like me, definitely consider trading in your iPhone for cashback for a lightly used phone on eBay or Amazon.
Phones are just like cars. They depreciate in value so donât try to impress anyone. It is just used for productivity. Expect it to be broken and get cracked soon.
Thanks, Apple will still love you.